Privacy Policy

1. Information We Collect

We collect information that you voluntarily provide to us when you register on our platform, use our services, or contact us. This includes:

• Personal Information: Name, email address, and username when you create an account.
• Usage Data: Website URLs you submit for SEO auditing, keyword searches, and audit reports generated.
• Log Data: IP address, browser type, pages visited, time spent on pages, and other diagnostic data.
• Cookies: We use cookies and similar tracking technologies to track activity on our service and store certain information.

2. How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our SEO analysis services
• To manage your account and provide customer support
• To generate SEO audit reports and keyword analysis
• To improve our platform and develop new features
• To send you service-related notifications
• To detect and prevent fraud or abuse

3. Third-Party Services

We use the following third-party services that may collect information:

• Google PageSpeed Insights API: To analyze website performance metrics.
• Google AdSense: We use Google AdSense to display advertisements. Google may use cookies to serve ads based on your prior visits to our website or other websites. You can opt out of personalized advertising by visiting Google Ads Settings.
• Google Analytics: To analyze website traffic and usage patterns.

4. Cookies and Advertising

We use cookies for authentication, preferences, and analytics. Third-party vendors, including Google, use cookies to serve ads based on your prior visits. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

5. Data Security

We implement industry-standard security measures to protect your personal information. All data is transmitted over HTTPS encryption. Passwords are hashed using bcrypt. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and all associated data at any time through your account settings.

7. Your Rights

You have the following rights regarding your data:

• Access and review your personal data
• Update or correct your information
• Delete your account and all associated data
• Opt out of marketing communications
• Request a copy of your data

8. Children's Privacy

Our service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete it immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at support@serplyft.online or visit our Contact Page.